One of the most underrated skills in communications is anticipating what our audience will care about. AI helps me do this in seconds.

Most misinformation doesn’t start with rumors - it starts with confusion. So I use AI as a “confusion detector” before publishing anything.

Staying informed is part of the job - but staying online 24/7 is not (I’m guilty of this 🫣).

Communication has one universal truth: We are constantly handed information that is way more confusing than it needs to be. And somehow…we’re the ones who have to make it sound human.

AI isn’t here to replace communicators. It’s here to save our sanity and help us become our best professional self.