Why I Use AI (and What It Actually Solves for Communicators)
- tabmclark
- Nov 21, 2025
- 1 min read
AI isn’t here to replace communicators. It’s here to save our sanity and help us become our best professional self.
Communication is fast, unpredictable, emotional, and often thankless. And for years, I was trying to manage it all with sheer willpower and 47 open tabs.
But here’s the truth I finally admitted to myself: We’re expected to operate like a full PR agency… with a two-person (before that one-person shop) team and a council meeting every other Tuesday. That’s where AI quietly changed everything for me. Not in a flashy “robots are taking over” way. Not in a “chatbots write my content” way. But in a clarity way.
Here’s what AI actually solved:
The mental load of decision fatigue
The overwhelm of nonstop information
The pressure to be everywhere at once
The constant fear of forgetting something important
AI became the assistant I always needed. It became the one who works fast, stays calm, and never gets tired.
And over the next few weeks, I’m sharing the real AI hacks I actually use every single week as a Communications Director, the ones that make me more organized, more accurate, and honestly… less burned out. This is practical. This is real communications.
Here’s to working smarter, not harder.



