The Confident Communicator - Strategic Voice

One of the biggest shifts in a communicator’s career is this:

You move from “Can you post this?” to “What do you think we should do?”

Here’s how you become that strategic voice:

1. Ask better questions.

- “What’s the long-term plan for this?”

- “How will we know if this worked?”

Strategy lives in the questions, not just the answers.

2. Talk in patterns, not isolated posts.

“We’ve been getting a lot of questions about X. That tells me there’s confusion about Y. Here’s how we can address that over the next month.”

3. Bring the outside world in.

Share trends you’re seeing in audience behavior, feedback, or industry best practices. Then, connect them to decisions your organization is making.

4. Frame communication as risk management and opportunity, not decoration.

- You’re not there to “make it look nice.”

- You’re there to shape understanding, trust, and behavior.

When people start to see you this way, your voice carries further - and your influence grows.